When it’s time to grow your business or your community, our team of research experts will provide the latest information about what matters most when you’re making decisions about the future. We'll deliver actionable insights based on your specific needs through demographics, industry insights, workforce analytics, and data visualization and story telling.
Demographics
Demographics are an excellent way to understand your community's strengths and opportunities in terms of population growth, age, educational attainment, diversity, and more. ESRI, our primary source for demographic information, provides data for hundreds of variables. This data can be easily mapped and compared to other geographies.
Below are sample uses of demographic data.
Industry Insights
The economic vitality of communities across Georgia is often measured by the success of industries that call Georgia home. Understanding how Georgia supports their industries helps us tell a compelling story and provides critical insights for businesses looking to make a move. SelectGeorgia.com is your personal access to our industry analysis which includes interactive landing pages and details about specific industries in communities across Georgia.
Industry Reference Materials Available on SelectGeorgia.com.
Interactive Industry Analysis
Providing industry intelligence in an interactive experience provides users with a quick and comprehensive overview. Using ESRI StoryMap technology enables us to capture the essence of a particular industry segment - especially those high tech niche segments that are so successful in Georgia. These StoryMaps are available on the SelectGeorgia.com Georgia Industries landing page.
Workforce Analytics
Whether making critical decisions about new facility locations or working through strategic planning for a community's future, understanding workforce characteristics is imperative. Our research team specializes in defining talent draw areas, analyzing the existing workforce, identifying pipelines of talent, and compiling existing employers. These elements help gauge workforce viability and provide a sound decision-making foundation for our customers.
Our research team subscribes to a number of different tools that provide workforce information, including Lightcast, Business Wise, and ERI.
Here are some examples:
Exploring Talent Assets Interactively
Our research team supplies customers with the tools they need to thoroughly explore workforce options through interactive mapping using ESRI's ArcGIS Online platform. From specific occupational data by zip code to educational assets and employers, interactive customized web maps provide a comprehensive picture of talent availability.
Workforce Explorer: Critical Occupations and Local Businesses, by Industry
In addition to custom web maps, customers have the opportunity to learn about talent in specific communities through our Workforce Explorer tool. Discover talent by standard geographies (county, MSA, or region) or define a customized draw area (radius or drive time). By selecting an industry and geography, customers have access to Lightcast's workforce data based on applicable staffing patters along with a map and listing of companies. The generated tables are downloadable.
Data Visualization and Story Telling
Our research team provides critical data that helps companies and communities make important business and strategic decisions. But the most important contribution is providing clarity and insight through data visualization tools such as ESRI StoryMaps and Tableau dashboards. Our team embraces new technologies to build upon our expertise and years of experience in economic and community development.
Story Telling Through StoryMaps
Using ESRI StoryMaps to inform decision-making is one of our areas of expertise. Whether considering the state's technology industries or promoting DE&I in metro Atlanta, the dynamic duo of mapping and narrative provide a comprehensive and engaging opportunity for us to tell our story.
Infographics
Infographics are another way to visualize your data in an easily digestible fashion. See below of example infographics.